| Short NAME | Full Name | Owner |
|---|---|---|
| Curry - Customer pyramid | Curry - Customer pyramid | N/A |
| DESTEP | Demografic, Economic, Social/cultural, Technical, Ecologic and Political aspects | Website |
| Kotler Five product levels model | Kotler Five product levels model | Philip Kotler |
| Kraljic's model | Kraljic's purchasing portfolio matrix | Peter Kraljic |
| SIVA-model | Sulotion, Information, Value, Access model | Chekitan Dev and Don Schultz |





